Journal of Education and Human Development

The Rules and Regulationsof the Customer Orientation in Higher Education: Case Study
Mansour Ranjbar, Morteza Darabinia, Alimorad Heidari Gorji, Seyyed Mahmud Hosseini Ashlaghi

Abstract
Background and Objectives: The rules and regulations related to educational and research services, especially those offered through universities and higher education institutions, are considered to be the most important service areas in each community that should be evaluated in the course of their final customers. This study was aimed to assess the status of customer-orientation from students‟ point of view through a case study of Sari Paramedical Faculty. Method: This study used a descriptive-survey methodology. The statistical population consisted of students of Sari Paramedical Faculty in the academic year of 2016-2017, from whom a sample of 217 students was selected using stratified random sampling method. The tool for gathering data was a customer-oriented questionnaire in higher education with 34 items whose reliability coefficient was obtained using Cronbach's alpha formula (0.82).The content validity of the questionnaire was confirmed by the experts. Data were analyzed in two levels of descriptive (frequency, percentage, and mean) and inferential (binomial test, normality test, ANOVA, Leven test). Findings: According to the results, the customer-orientation rules and structure in higher education, which includes feelings, reliability, content, attitude, and method of transfer, has been at a desirable level. Furthermore, no significant difference was observed between students' viewpoints by their field of study. Conclusion: Competition in the educational services system, especially higher education rules and regulations, has led to the improvement and strengthening of the customer-oriented regulations process at the Paramedical Medical Faculty.

Full Text: PDF     DOI: 10.15640/jehd.v7n2a7